I live in the beautiful state of California where Mr. Arnold Schwarzenegger, the Terminator himself is our Governor.

I am a fan of his movies, but only slightly of his politics. Irregardless, this post isn’t about him (this time).

It’s about excellent marketing and the way public relations and marketing organizations can lead you down one road of thought in a commercial and then smack you dead in the face with something completely out of the blue.

Watch the video and see what I’m talking about (and you’ll see the connection between Arnold, Coca-Cola, and maybe even Apple).

Enjoy.

FYI: this is the Sanlitun Apple Store in Beijing, China