I live in the beautiful state of California where Mr. Arnold Schwarzenegger, the Terminator himself is our Governor.

I am a fan of his movies, but only slightly of his politics. Irregardless, this post isn’t about him (this time).

It’s about excellent marketing and the way public relations and marketing organizations can lead you down one road of thought in a commercial and then smack you dead in the face with something completely out of the blue.

Watch the video and see what I’m talking about (and you’ll see the connection between Arnold, Coca-Cola, and maybe even Apple).

Enjoy.

FYI: this is the Sanlitun Apple Store in Beijing, China

Apple iTunes

Avatar of %s

James Hicks

James is the Founder and Chief Technologist of HicksNewMedia, a technology consulting and digital publishing firm providing effective and relevant solutions to individuals and businesses looking to utilize all things on the interweb. Follow him on Twitter | about.me | Facebook | Google+

Website - Twitter - Facebook - More Posts